Serge Bijnens, the company’s CEO. Inquisitive by nature, a polyglot and passionate, is a true son of Europe. Everywhere he goes he investigates and tastes. Travelling from one country to the next,visiting their best breweries, he compares, experiments, invents and then decides. He meets, charms, makes an association. And off it goes.

The creator and boss of De Keyzer Drinks, a distributor known and recognised by the entire horeca sector. He knows about beers. He and Serge met on a golf course. They talk golf and bubbles, and the current passes. This beer is really new, says Marc.

No Past, More Fun. This reminds me of my youth. Lightness, courage, character, creativity. Bijnens is something that has been truly born.